Get in touch

Get your products in front of dog parents who take our word for it.

The DOGTV shop runs on ShopDot Pet. List your products once, and dog parents who watch DOGTV every day can buy them, along with clients of the groomers, trainers, creators, and rescues across the ShopDot Pet network. ShopDot handles checkout and payouts, and credits each order to whoever recommended it.

Who you'd be reaching

A recommendation converts differently than an ad.

These are DOGTV's own figures for the dog parents who see the shop. Most watch every day, and the average subscription runs a little over a year.

$100K+ average household income
95% of subscribers watch daily
12.9 mo average subscription length
Where your products live

See the shop you'd be listed in.

DOGTV chooses what goes in the shop. West Paw, Nylabone, Stella & Chewy's, Outward Hound, Petmate, SodaPup, Farm to Pet, and Bailey's CBD are in it today, and we'd like to add your products.

shop.dogtv.com
The DOGTV shop on desktop
How it works

How a pet parent goes from a recommendation to an order.

ShopDot helps brands reach pet parents through the professionals, creators, and communities they trust.

1 Connect your catalog

Make your products available to the pros pet parents trust.

Sync your Shopify or WooCommerce catalog in minutes. Groomers, trainers, creators, and rescues can feature your products in storefronts built around their expertise and recommendations.

2 From recommendation to order

Pet parents buy what their groomer or trainer recommends.

When a pet parent asks what to buy, the pro sends a link to their storefront. The pet parent checks out once, with your product in the same cart as everything else. ShopDot takes payment and credits the order to the pro who sent it, and you ship your part directly.

3 Track every sale

See which pros send you orders.

Every order is credited to the professional, creator, or organization that recommended it. See results by selling partner, product, category, and region.

Why pet brands choose ShopDot

Reach pet parents through the pros they trust, and see every order.

Pet professionals shape what pet parents buy. ShopDot helps brands take part in that decision.

An untapped channel

Reach pet parents your DTC and retail channels don't touch — the ones who buy through their groomer, trainer, or favorite creator.

Nothing new to run

ShopDot handles checkout, payments, and payouts. Orders route into the same Shopify or WooCommerce store you already operate.

Know who sent each order

See every order traced to the pro, creator, or rescue who recommended it, by name, region, and product.

Performance-based growth

Joining ShopDot and being listed on DOGTV's storefront are both free, and there is no placement spend. Pricing is agreed with you, and you are paid when a product sells.

What we need from you

Three things, and the rest is handled.

If you have an online store, you almost certainly have all three today.

A product catalog

A Shopify or WooCommerce store we can sync, with images, variants, and current pricing.

Direct fulfillment

You ship to the customer as you would for any other order, at your normal service level.

Pricing for this channel

Pricing agreed with ShopDot before anything of yours is listed. It applies only to orders that originate here.

Pet brands on ShopDot

What pet brands on ShopDot say.

Two brand founders on working with pet professionals through ShopDot.

Meghan Wolfgram, Founder & CEO, SwiftPaws

Seamless integration and frictionless logistics makes ShopDot a win-win for both brands and petcare professionals.

Meghan Wolfgram Founder & CEO, SwiftPaws Interactive lure-chase toys for dogs
SwiftPaws
Tanya Choi, Founder & CEO, Divine Canine

ShopDot lets Divine Canine connect with the pet professionals whose opinions truly move pet-care decisions — and seamlessly sell our products to their clientele.

Tanya Choi Founder & CEO, Divine Canine Dog grooming & care
FAQ

Questions from brand teams.

How is this different from advertising with DOGTV?

Advertising buys attention: pre-roll, sponsorships, giveaways, all paid for up front. This is a sales channel. There is no placement spend — your products are listed in the shop, and you are paid when one sells. Brands do both, and they are priced and measured separately.

How do orders reach us?

Plug into Shopify or WooCommerce in a few clicks. Orders route into the same store you operate today — your inventory, fulfillment, and customer service workflows don't change, and webhooks push order, payout, and inventory updates back to your systems.

Who's actually recommending our products?

Groomers, trainers, vets, daycares, and walkers who recommend what they use on clients' pets every day, pet creators whose followers buy on their word, rescues and shelters whose adopters need supplies anyway, and pet care apps that embed a storefront of their own. Joining through DOGTV puts your catalog in reach of all of them.

What does it cost to join?

There is no monthly fee, and placement is free. Pricing is agreed with you before anything of yours is listed, and you cover shipping on the orders you fulfill.

Can we control which products are listed?

Yes. You choose which products to make available, and DOGTV chooses which of those it features.

How is this different from an affiliate program?

A pro or creator chooses to feature your product in their storefront, and pet parents check out there. Each order is credited to the person who recommended it.

How long does it take to launch?

Most brands are live within 30 minutes of catalog hand-off, using the built-in Shopify and WooCommerce integrations.

Get in touch

Interested in joining the DOGTV shop?

DOGTV is building a curated assortment of products for its audience. Fill out the form and we'll review your submission.

  • We review your brand

    Every submission is reviewed to make sure it's a fit for the DOGTV shop.

  • We'll reach out

    If there's a fit, the ShopDot team will contact you to schedule a quick demo and walk you through how it works.

  • Connect your catalog

    Once approved, connect Shopify or WooCommerce so your products can be added to the DOGTV assortment.

We use this to assess fit and get back to you. Nothing else.

Ready to get in front of them?

Tell us what you make. If it fits our audience, we'll get you set up on ShopDot Pet and into the shop.

Get in touch