Get in touch

Get your products in front of dog parents who take our word for it.

The DOGTV shop runs on ShopDot Pet. List once and your products sit in front of an audience that watches us daily — and in front of the wider network of groomers, trainers, creators, and rescues pet parents already trust. Checkout, attribution, and payouts are handled.

Who you'd be reaching

A recommendation converts differently than an ad.

DOGTV's own audience figures — the dog parents the shop is put in front of. People who watch us daily and stay with us more than a year.

$100K+ average household income
95% of subscribers watch daily
12.9 mo average subscription length
Where your products live

See the shop you'd be listed in.

A curated selection, not an endless catalog. West Paw, Nylabone, Stella & Chewy's, Outward Hound, Petmate, SodaPup, Farm to Pet, and Bailey's CBD are already part of the assortment — and we'd love to include your products alongside them.

shop.dogtv.com
The DOGTV shop on desktop
How it works

How trusted recommendations become sales.

ShopDot helps brands reach pet parents through the professionals, creators, and communities they already trust.

1 Connect your catalog

Make your products available to the pros pet parents trust.

Sync your Shopify or WooCommerce catalog in minutes. Groomers, trainers, creators, and rescues can feature your products in storefronts built around their expertise and recommendations.

2 Recommendations become purchases

Turn moments of trust into moments of purchase.

When a pet parent asks what to buy, the answer is already there. They check out once, with your product in the same cart as everything else they are buying. ShopDot handles payment and attribution; you ship your part direct.

3 Track every sale

Know exactly who's driving growth.

Every order is attributed back to the professional, creator, or organization that recommended it. Measure performance by selling partner, product, category, and region — and invest where it's working.

Why pet brands choose ShopDot

Turn trusted recommendations into measurable sales.

Pet professionals already influence what pet parents buy. ShopDot helps brands take part in that decision.

An untapped channel

Reach pet parents your DTC and retail channels don't touch — the ones who buy through their groomer, trainer, or favorite creator.

No new ops to stand up

ShopDot handles checkout, payments, and payouts. Orders route into the same Shopify or WooCommerce store you already operate.

Attribution you can act on

See every order traced to the pro, creator, or rescue who drove it — by name, region, and product. Invest where it's working.

Performance-based growth

No upfront fees to join ShopDot, and nothing to pay to be listed on DOGTV's storefront. No placement spend — pricing is agreed with you, and you are paid when a product sells.

What we need from you

Three things, and the rest is handled.

If you already sell online, you almost certainly have all three today.

A product catalog

A Shopify or WooCommerce store we can sync, with images, variants, and current pricing.

Direct fulfillment

You ship to the customer as you would for any other order, at your normal service level.

Pricing for this channel

Pricing agreed with ShopDot before anything of yours is listed. It applies only to orders that originate here.

Pet brands on ShopDot

From the brands already selling through ShopDot.

A snapshot of how pet brands are growing through ShopDot — in their own words.

Meghan Wolfgram, Founder & CEO, SwiftPaws

Seamless integration and frictionless logistics makes ShopDot a win-win for both brands and petcare professionals.

Meghan Wolfgram Founder & CEO, SwiftPaws Interactive lure-chase toys for dogs
SwiftPaws
Tanya Choi, Founder & CEO, Divine Canine

ShopDot lets Divine Canine connect with the pet professionals whose opinions truly move pet-care decisions — and seamlessly sell our products to their clientele.

Tanya Choi Founder & CEO, Divine Canine Dog grooming & care
FAQ

Questions from brand teams.

How is this different from advertising with DOGTV?

Advertising buys attention: pre-roll, sponsorships, giveaways, all paid for up front. This is a sales channel. There is no placement spend — your products are listed in the shop, and you are paid when one sells. Brands do both, and they are priced and measured separately.

How do orders reach us?

Plug into Shopify or WooCommerce in a few clicks. Orders route into the same store you operate today — your inventory, fulfillment, and customer service workflows don't change, and webhooks push order, payout, and inventory updates back to your systems.

Who's actually recommending our products?

Groomers, trainers, vets, daycares, and walkers recommending what they use on clients' pets every day. Pet creators whose audiences already shop on their word. Rescues and shelters earning revenue from products their adopters buy anyway. And pet care apps embedding a storefront of their own. Joining through DOGTV puts your catalog in reach of all of them.

What does it cost to join?

No monthly fees and no placement spend. Pricing is agreed with you before anything of yours is listed, and you cover shipping on the orders you fulfill.

Can we control which products are listed?

Yes. You choose what you make available, and curation decides what is featured. Nothing is listed without both.

How is this different from an affiliate program?

Placement is curated by someone whose audience trusts their judgment, and checkout happens in their storefront. It is a sales channel with attribution, not a link in a post.

How long does it take to launch?

Most brands are live within 30 minutes of catalog hand-off. The integration itself is plug-and-play, thanks to native Shopify and WooCommerce integrations.

Get in touch

Interested in joining the DOGTV shop?

DOGTV is building a curated assortment of products for its audience. Fill out the form and we'll review your submission.

  • We review your brand

    Every submission is reviewed to make sure it's a fit for the DOGTV shop.

  • We'll reach out

    If there's a fit, the ShopDot team will contact you to schedule a quick demo and walk you through how it works.

  • Connect your catalog

    Once approved, connect Shopify or WooCommerce so your products can be added to the DOGTV assortment.

We use this to assess fit and get back to you. Nothing else.

Ready to get in front of them?

Tell us what you make. If it fits our audience, we'll get you set up on ShopDot Pet and into the shop.

Get in touch